Link-Building Case Study: 357% Traffic Boost in a Year

Project Overview

Passports and Visas aspires to improve the experience of obtaining travel documents globally, including US passports, travel visas, e-visas, and passport photos. They assist retail customers, travel agents, study abroad programs, and corporate travel services.

Their initial focus was purely on paid advertising, but of course, for the business’s long-term sustainability, they also wanted to invest in organic search.

Objectives

The website already had an aesthetically pleasing design, SEO-optimized content, and robust technical health. However, the company was up against fierce competition, being outranked by over 7-10 major organic competitors, including well-established players with years of experience. This presented a significant challenge that we were determined to overcome.

The company’s primary objective is to enhance the website’s overall authority and the top service page keywords by acquiring high-quality, contextually relevant backlinks from esteemed publications and media outlets.

Strategy

We proposed a comprehensive link-building campaign tailored to improve the site’s authority and organic rankings. Our strategy was structured around the following key components:

A. Targeted Outreach

We identified and reached out to influential blogs, green lifestyle websites, and travel influencers who share a common audience with Passport and Visas. The goal was to create partnerships that could result in high-quality link-insertion and guest posting opportunities.

B. Content Creation

We collaborated with Passport and Visas to create compelling, shareable content that included:

✔️ Detailed guides on passports and visas during traveling
✔️ Key considerations before traveling specific countries
✔️ Other travel-related topics

C. High-Quality Backlink Acquisition

Our team focused on acquiring backlinks from websites with traffic history and organic traffic that were relevant to the travel niche. This included:

✔️ Guests posts on relevant blogs
✔️ Getting featured in travel-friendly newsletters
✔️ Link-insertions on established articles

Execution

Our link-building campaign kicked off with an initial audit of existing backlinks and a competitor analysis to set benchmarks. Over the next 12 months, we implemented the following actions:

𝐌𝐨𝐧𝐭𝐡𝐥𝐲 𝐎𝐮𝐭𝐫𝐞𝐚𝐜𝐡: Continuous outreach to new and existing contacts to secure guest posts, link insertions, product reviews, and feature articles.

𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭: Regular publication of blogs, guides, and news articles on our client’s website.

𝐌𝐨𝐧𝐢𝐭𝐨𝐫𝐢𝐧𝐠 & 𝐀𝐝𝐣𝐮𝐬𝐭𝐦𝐞𝐧𝐭: Monthly review of campaign performance, including backlink quality, domain authority of linking pages, and the organic traffic progress. Adjustments were made based on what was most effective during the campaign.

The Results

🏆 Over the year, our strategic link-building efforts led to remarkable improvements:

𝐁𝐚𝐜𝐤𝐥𝐢𝐧𝐤𝐬: We secured over 120 backlinks from high-authority sites, with an average DR of 55.

𝐎𝐫𝐠𝐚𝐧𝐢𝐜 𝐓𝐫𝐚𝐟𝐟𝐢𝐜: Organic traffic to Passport and Visas ‘s website increased by 357%.

𝐊𝐞𝐲𝐰𝐨𝐫𝐝 𝐑𝐚𝐧𝐤𝐢𝐧𝐠𝐬: Significant ranking improvements for core keywords, with 15 key phrases reaching the first page of Google results.

➛ Fast passport renewal
➛ Quick passport renewal
➛ Expedite lost passport
➛ Emergency passport replacement
➛ New us passport
➛ Etc

𝐒𝐚𝐥𝐞𝐬 𝐈𝐧𝐜𝐫𝐞𝐚𝐬𝐞: As a direct result of increased traffic and improved trust, leads from organic traffic sources increased by 270%.

The Bottom Line

Due to its technical complexity, this project presented unique challenges. Utilizing our advanced prospecting skills, we pinpointed the most valuable sites for link acquisition through thorough competitor analysis.

Our method of building from the ground up and uncovering new, relevant opportunities for our client was key to achieving our desired outcomes.

Our objective was to obtain high-quality links from websites with superior organic traffic metrics and higher traffic value. This strategy was essential in improving their rankings for highly competitive keywords in the passport and visa industry.

Ready to boost your online presence and achieve similar results? Contact us today to discover how our customized link-building strategies can skyrocket your business!