The Power of Link-Building for a Loan Provider: 200% Traffic Growth

About the Client

Fast Loan UK is a bad credit loan direct lender offering affordable loans in the UK. The company is a part of JDB Enterprise Group Limited, a UK-based Fintech business with many years of experience in consumer lending.

Their goal is to provide the best overall service of any other short-term lender in the market through ethical policies and a culture underpinned by great technology, systems, and processes.

Overview

Our client approached us with a strong organic traffic base of over 40,000 monthly visitors, achieved without targeted SEO efforts. This initial success was primarily driven by excellent PR, positive reviews, and citations, typical in scenarios where target keywords have low difficulty. However, to increase their organic traffic and maximize new market opportunities, they decided to invest in link-building services and some SEO aspects.

Objective

Our primary objective was to find new service page opportunities by conducting in-depth keyword research and increase organic keyword positions and website authority through strategic link-building services.

So, we got started:

✔️ Our journey began with in-depth keyword research to uncover potential new target keywords for additional service pages.

✔️ Next, as we always do, we made sure the website’s overall SEO health score was sufficient to start the link-building campaign. We analyzed the target keywords’ intent, internal linking, technical aspects, and landing pages. After completing the audit, our team addressed some of the issues, created content for new landing pages, and optimized existing content.

✔️ At the final stage, we started an aggressive link-building campaign, focusing on guest posting and link insertions. Everybody who knows the link-building game understands that it’s 99% impossible to get links from high-quality websites to grey niche sites such as loans, gambling, or cannabis. So, we at least tried to keep the minimum requirements:

✅ At least one year of traffic history
✅ No penalized websites
✅ No fake traffic
✅ USA and UK traffic websites
✅ No spammy sites

Of course, compared to general industries, the prices are higher in niches like loans. It’s worth mentioning that the website could not earn natural links due to a lack of content. As a result, we secured over 100 dofollow backlinks.

🚀 Results

After just two months of dedicated link-building, we observed encouraging improvements in organic traffic and search rankings. The early success motivated the team to continue working the same way and expanding our efforts. By the ten-month mark, the results were even more pronounced:

🏅 Organic traffic skyrocketed from 40,000 to 120,000 monthly visitors.

🥇 Our client’s website achieved high rankings for nearly all new service pages introduced during the campaign. Currently the website ranks for more than 2000 keywords in the TOP 3 organic search positions.

🥇 The domain rating (DR) increased from 41 to 51

Inspired by our results? Imagine what we could achieve for your business. Contact us today to discuss a personalized SEO strategy that up levels your business to new heights.