SEO Content Strategy: The Pathway to 300K Monthly Traffic

Client Background

Healthnews is a news media outlet with the vision of bridging the gap between medical research and daily health decisions. They have rapidly evolved into a trusted authority in health information. Their website and YouTube channel are where curiosity meets science, and complex health topics are presented with simplicity.

From editorial pieces, experts’ opinions, health insights, and visual education, their team breaks down all the complicated ideas into easy-to-understand content.

Through a diverse array of content — including news articles, in-depth interviews with field experts, research summaries, evergreen content, and unbiased product overviews — they cater to a broad spectrum of interests

Objectives

Our primary objective was to significantly increase organic traffic by targeting relevant search terms that align closely with our core audience’s interests. Additionally, we aimed to enhance the website’s topic authority by creating rich, authoritative content.

Strategy and Implementation

In-Depth Keyword Research

We started with comprehensive keyword research, focusing on long-tail, low-difficulty keywords that were highly relevant to our client’s niche, trying to capture traffic from more specific queries that were less competitive and more likely to convert. Our experts utilized advanced SEO tools from Ahrefs to forums and “People Also Ask for ” to uncover these opportunities, analyzing search volumes and competition levels to select the most promising keywords.

Crafting Detailed Content Outlines

With keywords identified, we crafted detailed content outlines for each topic. These outlines served as blueprints for comprehensive articles, ensuring they fully addressed user questions and search intent. The outlines included sections for introduction, key points, subheadings, and a conclusion, each tailored to incorporate targeted keywords naturally and effectively.

Optimizing for Google E.E.A.T.

Recognizing the importance of expertise, experience, authority, and trustworthiness (E.E.A.T.) in healthcare SEO, we thoroughly optimized the website’s content. Our SEO team ensured that all information was accurate, up-to-date, and reflected the latest medical research. To establish authority, we included credentials for guest contributors and cited reputable sources throughout the articles.

To further strengthen the site’s E.E.A.T., we engaged with medical professionals to review the content. Having content verified and approved by certified doctors enhanced its credibility and reassured users of its accuracy and reliability. This step was crucial in a field as sensitive as healthcare.

Enhancing On-Page SEO

Our on-page SEO strategy involved meta tags, headers, images, internal linking, keyword optimization, and other critical on-page elements. We crafted compelling meta descriptions and titles that improved click-through rates from search engine results pages (SERPs). Each page was structured to ensure optimal use of primary and secondary keywords, improving relevance and readability.

Results

Over the course of 15 months, our strategic SEO interventions produced remarkable results:

Organic Traffic Growth: The website’s organic traffic increased from almost 0 to 300k monthly traffic, with new users comprising a significant portion of the traffic.
It is essential to acknowledge the pivotal role played by their in-house link-building team. Their efforts in securing high-quality backlinks were instrumental in enhancing the content’s visibility and ranking.