Initial Assessment
Full SEO Audit and Implementation
Our journey began with a comprehensive SEO audit of Express Water’s website. We covered all critical aspects, such as keyword analysis, landing page effectiveness, content quality, user behavior, navigation, and technical SEO health. The findings revealed several areas needing immediate attention for improved user experience and search engine visibility.
To address these issues, we recommended a strategic redesign of key website sections to enhance the user experience, make the site more navigable, and optimize for better search engine indexing.
Keyword Research and Website Navigation
Next, we conducted extensive keyword research. Initially, the website’s focus was limited, targeting only the homepage and a few general keywords. However, we could uncover a range of valuable, previously untapped keywords ideal for collection pages, opening new opportunities for targeted visibility.
Additionally, a thorough competitor analysis revealed numerous keyword opportunities with substantial search volumes for product pages. Motivated by these results, we began optimizing the site’s product pages to maximize these high-potential keywords and further enhance the site’s overall SEO strategy.
Execution Phase
One-Time Fixes
Our team collaborated with Shopify developers to improve the main navigation, add new landing pages, and make URLs more user-friendly and SEO-optimized.
Next, we began updating the product pages by integrating target keywords, improving the internal linking structure, and optimizing important on-page SEO elements such as H1 tags and metadata.
In the final stages, we worked on website speed, adjusted noindex tags, and refined the XML sitemap and robots.txt file. Along with the Shopify developers, our SEO team resolved some Shopify-related bugs regarding URL structures.
Ongoing
✔️ It’s worth mentioning that we’ve kept our eyes on every keyword’s ups and downs every single day. Our experts always track even small changes in organic rankings, bounce rate, conversion rate, seasonality-related aspects, and other key areas.
✔️ We integrated product inventory management into SEO: Before a product is added to the inventory, we make sure to find the right target keyword and incorporate it into the product copy and metadata because in SEO, every keyword matters, especially in eCommerce.
✔️ We always keep our finger on the pulse of technical aspects, such as crawling and indexing issues, broken links, server errors, and similar issues. From time to time, our devs optimize website speed and fix problems that are common to Shopify.
✔️ Our experts also built a few high-quality and relevant backlinks on a monthly basis, especially when the client was on a budget. Hopefully, today, our client can afford more, and we’re looking to 10x the results.
🚀 Results
By the end of the 12-month period, Express Water saw a tangible increase in its organic traffic, from virtually 0 to 70K monthly visitors. Moreover, the strategic SEO efforts led to Express Water outranking the top competitors in organic results, a significant milestone considering the competitive landscape.
Our agency secured more than 1000 keywords in the top 3 organic positions
Inspired by our results? Imagine what we could achieve for your business. Contact us today to discuss a personalized eCommerce SEO strategy that up levels your business to new heights.
