Cannabis SEO Case Study: 400% Traffic Boost in a Year

Introduction

In the competitive landscape of the cannabis industry in Canada, standing out among the many online dispensaries is challenging. Buymyweedonline, a growing eCommerce business specializing in cannabis products, approached us with the goal of boosting its organic traffic and enhancing its online visibility. This case study details the strategic SEO steps we implemented over a 12-month period and the remarkable results that followed.

Challenges

The primary challenge was the highly regulated nature of the cannabis industry, coupled with stiff competition and the newness of Buymyweedonline in the market.

Strategies Implemented

Full SEO Audit and Execution

We started with a comprehensive SEO audit to identify gaps and opportunities in Buymyweedonline’s website. The audit covered various elements such as site architecture, user experience, mobile responsiveness, and existing content. Based on the findings, our team executed the required optimizations to improve site structure, enhance page speeds, and ensure mobile-friendliness, setting a solid foundation for further SEO efforts.

Keyword Research

Next, we conducted extensive keyword research to unearth high-intent keywords specific to the cannabis market in Canada. We could find opportunities for product and category pages by focusing on more specific keywords that are more likely to convert.

Ongoing Technical Fixes

SEO is an ongoing battle, particularly in the fast-paced eCommerce sector. We continuously monitored the website for issues such as broken links, crawl errors, and duplicate content. Regular fixes ensured the website remained in optimal health, which is crucial for maintaining and improving its SERP positions.

Content Update and Product Copywriting

At this stage, we updated existing articles and product descriptions with SEO-optimized copy incorporating target keywords and other on-page techniques for high organic positions.

We optimized

✔️ Internal linking
✔️ Get rid of duplicate product copies
✔️ Fixed canonical tags
✔️ Get rid of cannibalization issues

Content Development and Link-Building

Our SEO experts crafted high-quality, informative content tailored to the interests of cannabis users, such as educational blogs, how-to guides, and news on cannabis regulations in Canada. This content served as a tool for organic link acquisition, as its value-driven nature earned natural backlinks from reputable sites within the industry. Additionally, we performed strategic link-building campaigns, securing backlinks from authoritative domains to boost domain authority.

Results

Over the 12 months, our comprehensive SEO strategy moved Buymyweedonline from virtually no organic presence to an impressive 23000 monthly organic visitors. The site started ranking on the first page for multiple targeted keywords, significantly increasing visibility and organic reach.

The number of keywords in the TOP 10 organic positions

Ahrefs Report

Inspired by our results? Imagine what we could achieve for your business. Contact us today to discuss a personalized cannabis SEO strategy that up levels your business to new heights.