eCommerce SEO Case Study: From 4K to 40K Organic Traffic 

Introduction

Boom & Bucket, a heavy equipment retailer, faced the challenge common to many in their industry: getting sales and visibility through organic traffic. Over 14 months, our strategic SEO interventions transformed their online presence, resulting in a tenfold increase in monthly organic traffic from 4,000 to 40,000 visitors.

Objectives

Our main goal was to enhance Boom and Bucket’s search engine visibility, particularly focusing on increasing organic keyword positions for the main products and catalog pages. The objectives were clear:

✅ Improve keyword rankings, particularly for long-tail and low-keyword difficulty (KD) keywords directly related to their product and catalog pages.

✅ Optimize on-page and technical SEO elements to improve site structure and user experience.

✅ Increase the domain’s authority through strategic link-building efforts.

Strategy and Execution

Here’s a detailed breakdown of the steps taken to achieve these objectives:

Initial SEO Audit

We started with a comprehensive SEO audit of Boom and Bucket’s website. The audit helped us identify critical gaps and opportunities in their SEO strategy, focusing on technical and content-related aspects.

Keyword Research

Our team conducted extensive keyword research to pinpoint long-tail and low KD keywords that were aligned with the most searched heavy equipment products. We tried to capture traffic from niche segments and buyers in different stages of the purchasing funnel.

Technical and On-Page SEO Fixes

We fixed several technical SEO issues that were limiting the site’s performance. Key actions included:

✔️ Optimizing meta tags and descriptions to improve click-through rates
✔️ Implementing canonical tags to avoid duplicate content
✔️ Reviewing robots.txt and optimizing XML sitemaps to ensure proper crawling and indexing by search engines
✔️ Etc

Existing Content Updates

The existing content was overhauled to make it more engaging and SEO-friendly. We updated product descriptions and blog posts, incorporating targeted keywords without compromising readability and user engagement.

Internal Linking

Our SEO experts strengthened the internal linking structure to enhance SEO further and improve site navigation. Effective linking within the site ensured that users and search engines could effortlessly discover more relevant content.

Link Building

Recognizing the importance of domain authority, we started a robust link-building campaign. Our team secured dozens of high-quality and relevant backlinks from established websites.

Results

These strategic implementations yielded substantial results:

✅ Last six months compared to the previous period

✅ Organic Traffic Growth: Monthly organic traffic skyrocketed from 4,000 to 40,000 visitors, marking a 900% increase.

✅ Keyword Rankings: There was a significant improvement in keyword rankings, with many targeted keywords landing in the top 10 search results, greatly increasing visibility.

✅ Blog Performance: Metrics such as time on blog posts, pages per session, and bounce rate saw marked improvements, indicating that visitors found the content more relevant and engaging. Now, the blog posts generate over 18-20k in traffic.