by: SEO Strategist
Ashot Nanayan
November 16, 2022
22 min read
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Send Slack channel messages for completed SEMrush site audits
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The best plugins for WordPress SEO at a glance
| Best for | Standout feature | Pricing | |
|---|---|---|---|
| Yoast | Content analysis and guidance | Traffic light system for content analysis | Free version available; premium version starts at $99/year |
| Yoast 2 | Content analysis and guidance 2 | Traffic light system for content analysis | Free version available; premium version starts at $100/year |
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Your result expectations will impact how much you pay for SEO. For example, are you looking to:
- Grow traffic by 1%, 15%, or 50% in the next five years?
- Double organic leads in the next six months?
- Get all URLs ranking on page one in the next two years for a designated keyword list?
Depending on your goals, you might need a competitive SEO package that prioritizes SEO optimizations across your site. In some cases, SEO providers might even say they won’t work with you because of unrealistic goals.
Note: This isn’t a bad thing. In fact, it’s a good sign the provider knows their stuff.
If you’re considering paying for SEO, outline your goals before researching SEO companies.
Your result expectations will impact how much you pay for SEO. For example, are you looking to:
- Grow traffic by 1%, 15%, or 50% in the next five years?
- Double organic leads in the next six months?
- Get all URLs ranking on page one in the next two years for a designated keyword list?
Depending on your goals, you might need a competitive SEO package that prioritizes SEO optimizations across your site. In some cases, SEO providers might even say they won’t work with you because of unrealistic goals.
Note: This isn’t a bad thing. In fact, it’s a good sign the provider knows their stuff.
If you’re considering paying for SEO, outline your goals before researching SEO companies.
💡 Why Link Equity Is So Important
Link equity, also known as “link juice,” is the value or authority that one website passes on to another through a backlink.
When a high-authority site links to your content, it passes on some of its own authority to your page. This boost can help your site rank higher.
The more high-quality links you have pointing to your site, the more authoritative your website will be in the eyes of search engines.
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Pros
- Lower interest rates than those of unsecured debt such as credit cards or personal loans.
- High borrowing limits.
- Fixed monthly payments.
- Interest may be tax deductible.
Cons
- Potentially expensive closing costs.
- Risk of losing your home if you are unable to make the payment or end up underwater on your mortgage if the home value drops.
- Longer application/funding timeline than that of personal loans.
Your car insurance coverage options have a significant effect on your rate. If you select higher liability limits, choose lower deductible levels or add optional coverage types like comprehensive and collision coverage, your rates will likely be higher.
If you’ve had continuous car insurance for the length of time you’ve been a licensed driver, you may pay lower rates. Lapses in your coverage (unless you did not own a car during that time) can be an indication of high-risk behavior and may increase your premium.
