White Label SEO Pricing: Packages, Models, and What’s Fair

White label SEO services typically cost $800 to $5,000+ per month, depending on what’s included, such as link-building, content creation, technical audits, or full-service SEO. One-off services, like keyword research or an audit, might cost $100 to $1,000, while monthly retainers with comprehensive delivery cost much higher.

In this post, I’ll break down white label SEO costs by business model, service type, and pricing structure. I’ll also walk you through real pricing scenarios, common billing models, hidden costs to consider, and even give you tips on how to structure your margins as a reseller without hurting your client’s trust or your budget.

If you’ve ever looked at a white label SEO quote and thought, “Wait, is this normal?”, my guide is for you. Let’s dive in.

What Is White Label SEO?

White label SEO means you hire another company to do SEO work for your clients, but they do it under your brand name. Your client never knows that someone else is doing the work. You get all the credit, and the white label provider stays in the background. White label SEO is mostly used by agencies, consultants, and resellers who want to offer SEO services without doing everything themselves.

For example, marketing agencies might have clients asking for SEO, but they don’t have an in-house SEO team. So instead of turning clients away, they partner with a white label provider and deliver the service under their own brand.

Freelancers or consultants also use it when they get more clients than they can handle or when they need help with things outside their skill set.

Finally, resellers use white label SEO to build a business around selling SEO packages, while the actual work is done by someone else in the background. It saves time, reduces workload, and lets them focus on what they do best: getting new clients and growing.

Outsourced SEO is similar; you’re still hiring someone else to help with SEO, but your client might know you’re working with an outside expert or agency. It’s not always hidden or done under your brand.

White Label SEO Pricing at a Glance (2025 States)

Freelancers are the most affordable white label SEO option, and for good reason; they’re usually solo operators. If you’re a small agency or just testing out white label partnerships, freelancers are a great option to start. You’ll often find them on platforms like Upwork or LinkedIn. Some specialize in link-building, others in on-page SEO or audits.

Remember, a cheap freelancer might save money upfront, but if they cut corners, like buying links from PBNs. It can cost your client their rankings and your agency its reputation. So, first of all, it’s best to ask for reporting samples, review their processes, and clarify the scope clearly.

SEO Agencies: $800 – $5,000+ per month (per client): White label SEO agencies offer packaged solutions and are ideal when you need scalability, process, and accountability. The pricing depends on deliverables: content, link-building, technical fixes, reporting, strategy, etc. The more complex or custom the campaign is, the higher the price.

Reputable agencies often include campaign managers, tracking dashboards, KPIs, and even client-facing reports under your brand. They usually follow well-documented SOPs, ensuring quality across projects, especially helpful if you’re scaling fast.

Here’s a tip: pay attention to the “minimum client requirement.” Some agencies don’t work with you unless you bring in 3–5 clients monthly. Always ask about turnaround time; it’s not just about cost, but how quickly they deliver without sacrificing quality.

Fractional SEO Experts: $1,500 – $6,000+ per month: Fractional SEOs are usually senior-level professionals who join your team part-time, not just to “do SEO” but to lead it. They’re strategic partners who build the SEO plan, coordinate implementation, and manage results while you present it as your own.

You’re not just paying for hours, you’re paying for brainpower. They often charge more than freelancers or mid-tier agencies, but you get CMO-level thinking without paying for a full-time hire. You’ll need to handle some fulfillment separately (like writers or link vendors), but the strategy and oversight are great.

White Label SEO Consultants: $100 – $300+ per hour: You can bring SEO consultants on a project basis for audits, technical reviews, team training, or process development. Some consultants offer packages or discounted rates for recurring agency partnerships, but many stick to hourly billing.

They’re great for one-time needs, like rescuing a penalized site, auditing a new client’s SEO, or rebuilding your agency’s internal processes. But if you’re thinking about long-term white label delivery, they may not be scalable.

Pricing Breakdown by Service Type

By now, you’ve already seen how white label SEO pricing can vary depending on who’s delivering the service. But beyond the who, the what also plays a major role. After working with dozens of resellers, freelancers, and agencies over the years, I’ve seen how different service types come with their price ranges, expectations, and red flags.

If you want the best deal without compromising on quality, you need to understand what you’re paying for. So, below I’ll break down the typical white label pricing by each core service, honestly, and in detail.

White Label SEO Audit Pricing

White label SEO audit services typically range from $500 to $2,500+, depending on how detailed the audit is, the size of the website, and whether it includes deliverables like technical health scores, content analysis, backlink profiles, and competitor comparisons.

Basic audits that mostly contain automated data cost less, while in-depth, manually reviewed audits, especially tailored for specific CMS platforms or industries, fall at the higher end.

If you’re running Webflow SEO for a SaaS startup, for instance, your white label partner should deeply understand Webflow’s structure, how SaaS sites scale content, and how to approach things like multilingual setups or complex user flows. The same goes for eCommerce, medical, or enterprise audits; expertise matters more than just delivering a checklist.

Make sure the provider can show you past examples. Ask them what’s typically included. Do they explain findings in simple terms, or are they just providing charts and export files that leave you with more questions than answers?

If you’re a digital marketing agency without deep SEO experience, your audit partner should not only deliver results but also help you understand and confidently present those insights to your client.

If you want to dive deeper into general SEO audit pricing across business types, feel free to explore my complete SEO audit pricing guide.

White Label Keyword Research Pricing

White label keyword research pricing usually falls between $300 to $1500 per project, depending on the depth of the research, the number of target pages, and the industry complexity. Some providers also offer hourly rates ranging from $25 to $100+, which is a better option if you only need occasional help or have shifting priorities across different clients.

In many cases, white labeling makes sense when you’re offering a full-service SEO package and want to present keyword research under your brand. But if you’re only looking for the data without the need to repackage it for clients, a simple outsourcing keyword research model may be more practical and cost-effective.

This is especially true for marketing agencies or consultants who just need the insights and are comfortable turning them into their strategies and documents.

Always ask what’s included; just getting search volume and keyword difficulty isn’t enough anymore. You need a provider who understands search intent, competitor overlap, keyword clustering, and how to prioritize for quick wins vs long-term growth.

White Label Link-Building Pricing

White label link-building pricing can vary wildly based on many factors (yeah, again). You might see offers as low as $30 to $50 per link, but at that price, you’re almost guaranteed to get a link from PBNs, link farms, or low-quality free guest posting sites that link out to anything and everything.

Remember, link-building is one of the riskiest mistakes an agency can make. You might not see the damage immediately, but when your client’s rankings drop or they get hit by an algorithm update, you’ll regret ever touching those links.

On the other hand, advanced link-building techniques take more time and effort, so naturally, the pricing is higher, often ranging from $150 to $800+ per link, depending on the authority and quality of the placement.

So, when searching for white label link-building services, don’t just look at their price list. Ask for sample links, understand how they qualify websites, what metrics they prioritize, and how they manage their campaigns.

If you want to learn more about link-building pricing and what a good investment looks like, I’ve prepared a special guide that breaks everything down in detail. Don’t miss it!

White Label Content Creation Pricing

White label content creation pricing is one of the complicated areas to define because the costs depend on what you’re getting and how much thought goes into it.

Some providers price by per word, others by per article, and the more advanced agencies now offer monthly content development packages that include strategy, topic ideation, keyword research, outlines, writing, and revisions. These full-service packages might start from $1,000 to $3,000+ per month, depending on how many pieces you need and whether content strategy is included.

Pricing Breakdown by Business Model

Hope you’re not tired, because the next part gets specific. Each business model comes with its own SEO demands, challenges, and resource intensity. Whether you’re managing an enterprise client or a regional service provider, it’s very important to understand how costs vary depending on scope and expectations. So now, let’s break it all down by model, one by one.

White Label B2B SEO

The pricing typically starts around $800–$1,500/month for basic packages, and can easily reach $3,000–$6,000+ per month for more advanced or competitive industries. If it’s a one-time B2B SEO audit or a specialized service like technical optimization or CRO-focused on-page SEO, white label costs can range from $400 to $2,500, depending on the depth and expertise involved.

B2B SEO plays by a different set of rules, and your pricing needs to match that. Unlike B2C, where the goal might be to rank for high-volume consumer terms, B2B SEO often focuses on low-volume, high-intent keywords that drive qualified leads over time. Your white label provider must understand this nuance, or your clients may start questioning the ROI before it even kicks in.

White Label Local SEO

For white label local SEO, pricing usually ranges from $300 to $800/month for a single-location business, while multi-location or competitive niche clients may pay $1,000 to $2,000+ per month. These numbers can vary depending on what’s included: GBP optimization, citation management, localized content, technical SEO, and of course, local link-building efforts.

Whether you do white label or outsource local SEO services, you need a partner who has local SEO experience and knows the ins and outs of it. Remember, great white label partners approach every city or neighborhood as a unique challenge.

They customize local SEO packages to suit the industry and location, and they understand how to build hyper-local topical authority.

White Label eCommerce SEO

White label SEO for eCommerce typically ranges from $1,000 to $2,500/month for basic to mid-level stores, and $3,000 to $7,500/month or more for larger, multi-category, or international stores. If you’re white labeling one-off services like audits or eCommerce link-building, expect costs around $400–$1,500, depending on scope.

You also need to factor in ongoing maintenance: price changes, inventory updates, discontinued product redirects, etc, which means that eCommerce SEO is rarely “set it and forget it.”

Don’t confuse “affordable” with “cheap.” Many $500 eCommerce SEO services are just installing an SEO app, rewriting a few titles, and moving on.

White Label Enterprise SEO

White label enterprise SEO pricing usually starts around $4,000 to $8,000/month for foundational services and can go up to $15,000–$30,000/month or more, depending on the business model, goals, and technical complexity.

As a reseller, you can’t afford to approach it like standard SEO with a bigger invoice. You’re often dealing with websites that have tens of thousands or even millions of pages, multiple business units, internal stakeholder approval steps, and multi-region/multi-language structures.

One of the smartest ways to vet a provider is by asking for past enterprise examples, not just websites they worked on, but the deliverables: dashboards, audit templates, forecasting models, and how they set performance benchmarks.

If you also want to fully understand the complete cost of enterprise SEO, check out my guide.

How to Structure Your Margins as a Reseller

In my opinion, before you even think about pricing your white label SEO services, you need to understand the variables that define your margins. A lot of new resellers underprice their services just to get clients, then a few months later, they realize that they’re working for next to nothing.

Let’s say your white label partner charges you $1,500/month for a complete SEO package that includes an audit, on-page optimization, 4 backlinks, and content writing. If you’re just adding a 20% margin on top and reselling it at $1,800/month, you’ve barely made $300, and that’s before client acquisition costs, customer support, calls, or any project management.

Your minimum healthy margin should be 40–60%, and ideally 70–100% for more hands-on management or custom reporting. That means that same $1,500 package should be resold at $2,500–$3,000+, depending on how much value and support you’re adding on your side.

✅ Best Countries to White Label From:

Next, don’t sell a one-size-fits-all service. Instead, build tiered packages around your white label provider’s capabilities.

Let’s say your white label provider offers:

• Basic SEO for $800
• Mid-tier with 4 links and 2 blog posts for $1,500
• Enterprise plan with content strategy and reporting for $3,000

You could structure your pricing like this:

• Starter Plan: $1,400
• Growth Plan: $2,500
• Pro Plan: $5,000

Some of the best profit levers come from add-ons. These services often require very little extra fulfillment cost but can carry 80–150% margins. For example:

• Extra backlinks: Pay $100, sell for $250+
• Keyword research: Pay $150, sell for $400
• Technical audit: Pay $300, sell for $800

So they restructured:

• Raised prices by 30%
• Offered fewer meetings for entry-tier plans
• Added paid “SEO success check-ins” every quarter

Now they clear 60–70% margins and only accept SEO clients that match their existing brand or design clientele.

What Affects White Label SEO Costs?

White label SEO costs can vary like crazy, and honestly, it all depends on a few core things. First, what are you getting? If it’s just a basic audit or a few blog posts per month, you’re going to pay a lot less than if you’re getting full-service SEO.

Next, the quality and expertise of the provider matter a lot. A freelancer charging $500/month is not offering the same deliverables (or results) as a boutique agency charging $2,500+.

Here is the full breakdown by percentage:

Some providers are happy to offer better pricing if you’re consistently sending projects their way. Of course, another factor is the niche or client type. Doing SEO for a local store is not the same as running campaigns for an international SaaS company. Some industries require more research, better content, deeper audits, or high-authority links.

If you want to dive deeper into the factors that affect SEO costs in general, check out my SEO pricing guide; it breaks down everything you need to know.

Which White Label SEO Pricing Model Is the Best?

I like saying, it depends (haha). For example, if you’re just getting started or want flexibility, no-contract SEO might be your best bet. It lets you test the partnership without long-term commitment, especially if you’re unsure about the provider. On the other hand, if you’ve already established trust and want predictable delivery, an SEO retainer often brings better long-term value and consistency.

Some resellers prefer to hire an SEO agency on a per-project basis, which can work well if you have occasional client requests or specific deliverables. Ultimately, the best pricing model depends on how many clients you’re managing, your monthly volume, and whether you want full control or want to hand off everything.

Do Most Providers Offer Volume Discounts?

Yes, most white label SEO providers do offer volume discounts, especially if you’re bringing consistent monthly work or managing multiple client accounts. Some discounts come at the cost of quality, so make sure the provider isn’t cutting corners just to scale.

Is Reporting Typically White Labeled Too?

Yes, reporting is typically white labeled as part of the package. Most providers will customize reports with your agency’s branding: your logo, colors, even contact info, so it looks like it came directly from you.