SEO Course for SaaS Founders & Marketing Teams

24 Hours

Online Learning

Flexible Scheduling

Advance your role in SaaS marketing by mastering the SEO strategies that drive user growth and long-term results. Learn to build scalable traffic, earn relevant backlinks, and attract high-intent users.

Group Discount Offer: Bring your team or peers into the program and enjoy reduced pricing for the full live course.

Why DWI?

✓More Than 500 Students

✓Certified Experts

✓SaaS SEO Expertise

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Hands-On Training

Learn through projects and case studies

Interactive Support

Get support that fits your goals

Certification of Completion

Receive a professional certification

https://digitalworldinstitute.com/course/seo-course/seo-course-for-beginners/

Practical, Respected, and Trusted by the SaaS Community

Learn from practitioners who actively shape SaaS SEO. Our training equips you with frameworks that drive visibility, support ARR goals, and position you for leadership in any SaaS team.

75%

Our graduates secure SaaS SEO roles within six months. The course delivers real strategies, taught by experts, that prepare you to work in fast-paced, high-growth environments.

95%

Our students highly recommend our SaaS SEO course to their peers. They value its clarity, depth, and relevance

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What you’ll learn

Introduction to SaaS SEO Fundamentals

Keyword Research for SaaS Companies

On-Page SEO for SaaS Websites

Technical SEO Best Practices for SaaS

Content Strategies for SaaS Growth

Link-Building for SaaS Websites

SaaS SEO Audit

Advanced SaaS SEO Techniques

In this section, you’ll learn:

Module Info & Overview

In this section, we’ll cover the foundational principles of SaaS SEO, focusing on user acquisition, search intent, and scalable organic growth. You will understand how SaaS SEO differs from traditional approaches and learn the strategic mindset required to grow recurring revenue through search.

• Overview of SaaS SEO
• Key SaaS SEO challenges
• Understanding the SaaS buyer’s journey
• Differences between SaaS and traditional SEO
• Defining key SaaS SEO metrics

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In this section, you’ll learn:

Module Info & Overview

In this section, you’ll learn how to conduct keyword research that reflects the complexity of SaaS buying journeys. You’ll uncover actionable terms across all funnel stages, identify high-converting opportunities, and create a structured keyword map to drive high-quality organic traffic and conversions.

• Identifying SaaS-specific keyword opportunities
• Understanding search intent for SaaS businesses
• Tools for keyword research (e.g., Ahrefs, SEMrush)
• Analyzing competitor keywords in the SaaS space
• Long-tail keywords vs. short-tail keywords
• Keyword difficulty and volume analysis
• Importance of targeting niche SaaS keywords
• How to map keywords to buyer personas
• Structuring a keyword research report for SaaS
• Identifying transactional vs. informational keywords
• Integrating keyword research into your content strategy
• Creating an effective keyword prioritization matrix

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In this section, you’ll learn:

Module Info & Overview

In this section, you’ll master the nuances of on-page SEO for SaaS. From optimizing landing pages and product features to comparison and integration pages, you’ll learn to balance ranking signals with conversion principles, ensuring every page contributes to your growth goals.

• Key elements of On-Page SEO
• Optimizing title tags and meta descriptions
• Creating SEO-friendly URLs
• Optimize for Google E-E-A-T
• Best practices for internal linking
• Writing engaging, keyword-optimized content
• Mobile optimization for SaaS websites
• Importance of fast page load speed
• Optimizing SaaS product pages for SEO
• Image optimization for better user experience
• Improving user engagement with on-page SEO
• Tracking on-page SEO performance with tools
• Common on-page SEO mistakes to avoid

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In this section, you’ll learn:

Module Info & Overview

In this section, you’ll explore technical SEO practices specific to SaaS platforms. You’ll learn how to optimize crawling and indexation, manage scalability issues, and improve site speed and performance. We’ll also cover how to handle advanced issues, without sacrificing visibility.

• Importance of site speed and performance
• Mobile-first indexing and responsiveness
• Optimizing URL structure for SaaS websites
• Implementing structured data/schema markup
• Proper use of hreflang for international SaaS
• Importance of crawlability and indexing
• Setting up and optimizing robots.txt
• Creating an XML sitemap
• Preventing duplicate content issues
• Managing redirects and 404 pages
• Canonical tags for SaaS websites
• HTTPS and SSL for security
• Monitoring site health with Google Search Console
• Understanding Core Web Vitals
• Troubleshooting common technical SEO issues for SaaS

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In this section, you’ll learn:

Module Info & Overview

In this section, you’ll learn to craft a content system that scales. We’ll cover how to structure educational and product-led content, support sales with strategic assets, and create a publishing cadence that aligns with SEO priorities and buyer needs. Every asset will serve a clear purpose.

• Identifying target audience for SaaS
• Aligning content with customer pain points
• Mapping content to the sales funnel
• Keyword research for SaaS content
• Developing content themes and topics
• Content creation best practices
• Utilizing blog posts, case studies, and whitepapers
• Importance of thought leadership in SaaS content
• Measuring content performance and engagement
• Optimizing content for lead generation
• Repurposing content for maximum reach

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In this section, you’ll learn:

Module Info & Overview

In this section, you’ll gain a proven framework for earning high-value backlinks that influence rankings. From digital PR to thought leadership placements, we’ll explore ethical and effective link-building strategies customized for SaaS brands looking to build authority in competitive spaces.

• Types of backlinks relevant to SaaS
• Key challenges in SaaS link-building
• Understanding domain authority for SaaS
• Best sources for SaaS backlinks
• Guest posting strategies for SaaS
• Leveraging content marketing for link acquisition
• ABC link exchange
• Identifying industry-relevant publications for links
• How to use HARO for SaaS link-building
• Competitor analysis in SaaS link-building
• Avoiding black-hat SEO practices

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In this section, you’ll learn:

Module Info & Overview

In this section, you’ll learn how to perform a comprehensive SEO audit for a SaaS website. You’ll discover how to identify underperforming pages, technical issues, and content gaps.

• Tools for a comprehensive audit
• Analyzing site structure and navigation
• Assessing website speed and performance
• Reviewing mobile responsiveness
• On-page SEO factors (meta tags, headers, content)
• Technical SEO audit (site errors, broken links)
• Reviewing content quality and keyword targeting
• Backlink profile analysis
• Evaluating user experience (UX/UI)
• Checking for duplicate content
• Reviewing conversion optimization factors
• Identifying growth opportunities
• Reporting audit findings and recommendations

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In this section, you’ll learn:

Module Info & Overview

In this section, you’ll go beyond the fundamentals and explore advanced strategies that give SaaS companies a competitive edge. You’ll learn how to scale topical authority, build linkable assets, optimize for product-led growth, and adapt to evolving SERP features.

• Advanced SEO tips for B2B SaaS
• Proven techniques for enterprise SaaS
• Pro tips for international SaaS
• Tips to Optimize for ChatGPT, and AI Overviews

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Hear from Our Students

DWI Student

Lilith Atomyan check

Search Engine Optimization

Ashot is a professional specialist

I’m grateful for your compassionate treatment and for granting me your experience and knowledge. It was the best choice to enter the world of SEO. I highly recommend him.

DWI Student

Lusine Avetisyan check

Search Engine Optimization

A very comprehensive and excellent course

So far, this has been the best course I've taken—both comprehensive and excellent. If you're looking for an SEO course that will equip you with the knowledge and skills needed to become an SEO specialist in a short amount of time, you should definitely enroll in the DWI SEO course! I am very satisfied with the results and look forward to taking more courses with DWI.

DWI Student

Helen Begjanyan check

Search Engine Optimization

Fantastic course

Excellent walkthrough of both basic and complex concepts. It’s clear that Ashot is a highly professional individual and a passionate enthusiast of digital marketing. He’s an engaging instructor from whom you can gain a wealth of new information.

DWI Student

Nella Simonyan check

Search Engine Optimization

Strongly recommend

Ashot Nanayan is a seasoned professional and a well-rounded individual. The SEO course provided me with a much-needed education. I highly recommend it.

DWI Student

Lusine Hakobyan check

Search Engine Optimization

Tremendous knowledge

Finally there is a specialist whom I really recommend Dear Ashot, thank you very much for your tremendous knowledge

DWI Student

Arpi Karapetian check

Social Media Marketing

I enjoyed the entire learning process

I enjoyed the entire learning process, I am very grateful to Ashot for the wealth of knowledge, information and motivation that he was able to transfer during the course. The knowledge gained during the course helps to differentiate and achieve positive results. I can definitely recommend participating in the course, especially if you value your time and want to achieve measurable results in a short time. The best course I have ever encountered, the best trainer. Thank you, after the 2nd course I was able to get the right direction and register growth in business.

DWI Student

Nelli Ghahramanyan check

Social Media Marketing

This course is 100% worth the investment!

The most responsible, knowledgeable, and caring professional I have ever met in the digital field was Ashot. He approaches any question with compassion at any time of the day, outside of class, and most importantly, he always knows the solution to all problems. I definitely recommend that anyone who wants to gain knowledge in this field contact Ashot.

DWI Student

Diana Antonyan check

Google Ads

Best tutor

I took my first PPC course with the best tutor and would definitely recommend it to you. You can ask any question as many times as needed without feeling shy, because the tutor will explain it each time you don't understand.

DWI Student

Mariam Davtyan check

Search Engine Optimization

Really enjoyed the course

A huge thanks to Ashot Nanayan for the most interesting and useful SEO course. Highly recommended!!!

DWI Student

Sir Andrasyan check

Search Engine Optimization

Special thanks to Ashot

It's just awesome! I had no idea about SEO, but after completing the course at Digital World Institute, I've gained so much knowledge and interest in this field that I can't wait to dive deeper! Special thanks to Ashot; he is a fantastic teacher who provided all the necessary information and more! He did a great job—thanks!

DWI Student

Kristina Melkumyan check

Social Media Marketing

The best and most productive course

This is the best and most productive course I've ever taken. I highly recommend it to anyone seeking better results with their ads.

DWI Student

Anahit Orbelyan check

Social Media Marketing

Great course

Ashot is a motivating person with a wealth of knowledge and, most importantly, high human values. Great course

DWI Student

Astghik Heboyan check

Facebook Advertising

A very comprehensive course

Many thanks to Ashot for the valuable course and the important skills on targeting. I highly recommend this course to anyone seeking better results with their ads. I greatly appreciate the quality of your efforts!

DWI Student

Ani Safarian check

Social Media Marketing

Very informative

This is my first social media marketing course, and it was very informative. Ashot is a professional specialist. Thanks a lot.

Campaign-Ready Skills, Data-Driven Methods, Built-In Support

Build Your SaaS SEO Career with DWI

Hands-On Training

Experience SaaS SEO in action with hands-on training. You’ll work on practical projects that reflect real SaaS scenarios.

Certification

Upon completion, you’ll earn a certification that showcases your expertise in SaaS SEO. Strengthen your credibility and boost your professional profile in the competitive SaaS marketing space.

Expert Instructor

Our course is led by an expert instructor with a proven track record of driving SEO results for SaaS companies.

Flexible Learning Options

Learn at your own pace with flexible modules that fit your schedule, allowing you to balance work, projects, and personal goals.

Dedicated Support

Get personalized support with one-on-one mentorship, expert discussions, and detailed feedback to ensure a smooth, focused learning experience.

Proven Success Record

Our graduates consistently achieve measurable success, from landing impactful roles to growing their own client portfolios.

Packages for Individuals, Teams, and Enterprises

GroupLearn

Group Discounts for Collaborative Learning

Support your team or friends with discounted rates when you learn SEO together, encouraging collaboration and shared success.

Enroll for $1299

SoloTrack

Single Enrollment Package Designed for Individuals

Take charge of your career growth with our flexible individual pricing, customized to suit solo learners ready to master SEO.

Enroll for $1499

CorpAcademy

Corporate Packages for Comprehensive Training

Equip your organization with expert-level SEO skills through customized corporate packages designed for teams of any size.

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Frequently Asked Questions

Who Is This SaaS SEO Course For?

Do I Need Prior SEO Experience to Join?

How Long Is the Course?

Is the Course Live or Self-Paced?

Can My Marketing Team Join as a Group?

Who is the Tutor?

How Is This Course Different From General SEO Courses?

Do You Offer One-On-One Mentorship During the Course?

Are the Strategies Taught Suitable for Startups?