Strategy
๐๐๐๐ฌ๐ข๐ญ๐ ๐๐ฅ๐๐๐ง๐ฎ๐ฉ ๐๐ง๐ ๐๐จ๐ง๐ฏ๐๐ซ๐ฌ๐ข๐จ๐ง ๐๐ฉ๐ญ๐ข๐ฆ๐ข๐ณ๐๐ญ๐ข๐จ๐ง
In addressing the challenges faced by the client’s WordPress website, we collaborated with their WordPress developers and implemented a series of critical enhancements to streamline functionality and improve user experience.
Initial efforts focused on optimizing the site’s infrastructure. This included removing redundant plugins that were slowing down the site, updating the WordPress core and other essential components to ensure security and compatibility, and performing JS and CSS minification to reduce load times.
Beyond these technical improvements, our strategy also targeted the website’s conversion optimization issues. We identified several barriers within the user journey that could potentially deter a visitor from becoming a customer. For instance, the purchase process involved unnecessary steps that complicated checkout, leading to potential customer drop-off.
We also found orphan pages that lacked proper navigation, making valuable content inaccessible to users, and contact pages that were not user-friendly. To resolve these issues, we streamlined the checkout process, ensuring a smoother transition from product selection to purchase.
Next, our experts restructured the site’s architecture to integrate orphan pages and revised the layout of contact pages to make them more intuitive. Additionally, we strategically placed clear and compelling calls-to-action (CTAs) across the website to guide users toward conversion goals.
๐๐๐ฒ๐ฐ๐จ๐ซ๐ ๐๐๐ฌ๐๐๐ซ๐๐ก
Next, we performed comprehensive keyword research to uncover potential opportunities for collection pages, aiming to boost our rankings across various industry-relevant keywords. This process also led us to discover numerous product-related search terms as well. A key finding from our research was the identification of multiple location-based keywords. These keywords presented minimal keyword difficulty, yet they attracted significant search volumesโan ideal scenario for targeted collection-pages creation.
These insights motivated us to develop 10 to 15 dedicated location pages. The outcome was remarkable: ๐๐% ๐จ๐ ๐ญ๐ก๐๐ฌ๐ ๐ฉ๐๐ ๐๐ฌ ๐๐จ๐ง๐ฌ๐ข๐ฌ๐ญ๐๐ง๐ญ๐ฅ๐ฒ ๐๐๐ก๐ข๐๐ฏ๐๐ ๐ญ๐จ๐ฉ ๐ซ๐๐ง๐ค๐ข๐ง๐ ๐ฌ, maintaining the number one position for an extended period. This strategy enhanced our visibility in search engines and significantly increased our organic traffic, underscoring the effectiveness of our targeted SEO approach.
๐๐จ๐ง๐ญ๐๐ง๐ญ ๐๐๐ฏ๐๐ฅ๐จ๐ฉ๐ฆ๐๐ง๐ญ
In crafting the SEO strategy for our client, we recognized early on the unique challenges posed by their industry. The nature of the content meant that educational and governmental institutions typically dominated top rankings on search engines. This insight was crucial as it shaped our approach to not relying solely on blog posts for driving organic traffic. Despite these hurdles, we identified a powerful opportunity to enhance the website’s overall topical authorityโa critical factor for long-term SEO success.
Our plan centered on creating 20 to 30 pieces of high-quality, manually written content. Each piece was crafted to be comprehensive and insightful, ensuring that the information provided was valuable and thoroughly interconnected through strategic internal linking.
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At this stage, we concentrated on the crucial area of link-building, which presented unique challenges given the industry’s restrictions. Our approach avoided the common pitfall of acquiring low-quality, spammy links from irrelevant or penalized websites, which can harm rather than help organic rankings. Instead, we targeted websites with proven traffic and a clean history, focusing on opportunities for guest posts and link insertions. Although these options came at a higher cost, they provided significant value by associating our client’s website with credible sources and enhancing their overall link profile.
๐ Results
๐๐ซ๐ ๐๐ง๐ข๐ ๐ญ๐ซ๐๐๐๐ข๐ ๐ข๐ง๐๐ซ๐๐๐ฌ๐๐ ๐๐ฒ ๐๐๐%: In a remarkable six-month period, I observed a significant boost in organic traffic
๐๐% ๐จ๐ ๐ฅ๐จ๐๐๐ญ๐ข๐จ๐ง ๐ฉ๐๐ ๐๐ฌ ๐ซ๐๐ง๐ค #๐: we successfully secured the number one position on search engine results pages for the majority of our collection page keywords.
๐๐ซ๐ ๐๐ง๐ข๐ ๐ฌ๐๐ฅ๐๐ฌ ๐ก๐๐ฏ๐ ๐ฌ๐ค๐ฒ๐ซ๐จ๐๐ค๐๐ญ๐๐ ๐๐ฒ ๐๐๐%: Over the past six months, we’ve witnessed a remarkable transformation in our organic sales, which have skyrocketed by 123%. This significant growth is another direct result of our strategic SEO efforts.
Inspired by my results? Imagine what we could achieve for your SaaS business. Contact us today to discuss a personalized SEO strategy that up levels your business to new heights.
