eCommerce SEO Case Study: From 0 Traffic to Outranking Amazon

Project Overview

NatruSmile, a new brand in the competitive teeth whitening industry, offers a range of products designed to provide a brighter, healthier smile without the harsh effects often associated with chemical treatments. Their specialized line includes everything from dental floss and mouthwash to tongue scrapers, whitening kits, and gels.

Goal

The primary objective was to secure top positions on search engine results pages (SERPs) for all relevant keywords linked to teeth whitening. Facing furious competition from industry giants like Amazon, Walmart, and Colgate, our strategy needed to ensure NatruSmile stood out in a market dominated by well-established players.

So, we get started:

Pillar Page Development

Our SEO experts collaborated closely with the development team to design pillar pages catering to users and search engines. Next, we crafted killer landing page copies incorporating target keywords for each page, secondary keywords, FAQs, and comprehensive information to create “People-First Content.”

Content Creation with E.E.A.T. Focus

We initiated our strategy with thorough keyword research, focusing on creating a content hub comprising pillar and cluster pages covering all dentistry aspects. To enhance the credibility and trustworthiness of the content, we partnered with dentists with a strong online presence to review each piece before publication, aligning with Google’s E.E.A.T. (Expertise, Experience, Authoritativeness, and Trustworthiness) guidelines.

Next, we implemented a systematic internal linking strategy to improve site architecture and content discoverability.

Technical SEO Enhancements

At this stage, we optimized critical elements such as metadata, canonical tags, robots.txt, and XML sitemaps. Additionally, we addressed duplicate content issues to support the site’s technical framework, making it robust and SEO-friendly.

Link Building Campaigns

With a solid content foundation in place, we launched aggressive link-building campaigns, focusing on acquiring high-quality backlinks through PR efforts, guest posting, and niche edits.

We built over 150 links within 12 month period and VOILÀ.

Results

✅ Traffic Growth: Organic traffic increased from 0 to 10,000 visitors in just 12 months.

Google Search console Report

✅ Keyword Rankings: Achieved top 10 SERP positions for competitive keywords, including:

✔️ Best toothbrush for whitening
✔️ Best toothbrush to whiten teeth
✔️ Best charcoal teeth whitening powder
✔️ LED whitening toothbrush
✔️ Etc

✅ Increase in Domain Rating: Within 12 months, the website’s domain rating (DR) increased from 0 to 28, marking a huge growth. The acquisition of 120 high-quality, niche-relevant backlinks significantly boosted the website’s authority and credibility.

The Bottom Line

Our comprehensive SEO strategy multiplied NatruSmile’s traffic and set a solid foundation for sustained growth. We continue to aim for a tenfold increase in traffic and sales, pushing to cement NatruSmile’s position as a leader in the online teeth whitening market.

Inspired by our results? Imagine what we could achieve for your business. Contact us today to discuss a personalized SEO strategy that uplevels your business to new heights.