Our Mission
Our goal was to increase Trackdesk’s visibility and authority in the competitive SaaS market. With a 12-month timeline, our strategy centered around comprehensive SEO enhancements to drive significant organic traffic and establish Trackdesk as a leader in its industry.
🚀 Strategies and Execution
SEO Strategy Development
We kicked off by examining Trackdesk’s business model, target audience, and market dynamics in depth. Our strategy included competitor analysis, keyword research, identifying SEO opportunities, and setting clear, measurable goals.
Content Research and Strategy Development
Content is king in the digital world, and for Trackdesk, it was the vehicle through which we planned to capture and engage their target audience. Our approach included:
✅ Keyword Research: Our team conducted extensive keyword research to uncover less competitive, high-value opportunities beyond the highly sought-after ‘Affiliate tracking software.’ By targeting specific, lower-competition keywords like ‘Stripe affiliate program,’ we expanded our landing page strategy, enhancing our ability to rank for multiple high-intent keywords and effectively broadening our reach within the B2B audience.
✅ SERP Analysis: Next, we examined search engine results pages to gain insights into the content types that performed well for competitors, landing page structures, and more.
✅ Content Outlining: Each piece of content was thoroughly planned to ensure it was SEO-optimized, engaging, and informative.
Technical SEO Setup
We improved Trackdesk’s website architecture to lay a solid foundation for improved SEO performance. This involved:
✔ Enhancing site speed and mobile responsiveness.
✔ Taking care of schema markup, XML sitemap, and duplicate content.
✔ Optimizing site-wide navigation and URL structure for better crawling and user experience.
✔ Etc
Ongoing On-page SEO Fixes
SEO is not a set-it-and-forget-it deal. Throughout the campaign, we continuously optimized on-page elements such as meta tags, headings, images, and internal link structures to keep up with evolving SEO practices and algorithms.
Link-building and Ongoing SEO Maintenance
We initiated an intensive link-building campaign, securing high-quality backlinks from reputable sources within the tech and SaaS communities. Regular audits and updates ensured that Trackdesk’s SEO strategy remained robust and responsive to any changes in search engine algorithms.
Results
The combination of these strategic efforts was nothing short of spectacular. In just 12 months, Trackdesk’s monthly organic traffic skyrocketed from 0 to 3,000 visitors.
More impressively, Trackdesk began outranking the previously dominant number 1 affiliate tracking software in key search results. These achievements boosted Trackdesk’s market presence, credibility, and authority in the SaaS space.
Inspired by our results? Imagine what we could achieve for your SaaS business. Contact us today to discuss a personalized SEO strategy that up levels your business to new heights.
